{"title":"New Arrivals","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover the newest additions to ALAM'S. Explore our latest collections of luxury modest fashion, featuring contemporary elegance, premium craftsmanship, and timeless designs inspired by Arabian heritage. Be the first to experience every new arrival.\u003c\/p\u003e","products":[{"product_id":"meher-blush-chiffon-fustan","title":"Meher Blush Chiffon Fustan","description":"\u003cp\u003eThe \u003cstrong\u003eMeher Blush Chiffon Fustan \u003c\/strong\u003ecaptures soft femininity through a graceful blush-peach palette and delicate botanical artistry. Crafted from comfortable, matte and opaque cotton, its front is adorned with intricate floral embroidery in peach, blush, cream, soft lavender, sage green and muted metallic tones. The elegant V neckline is framed with delicate scalloped edging and a refined decorative front placket.\u003c\/p\u003e\n\u003cp\u003eThe straight 21-inch sleeves finish naturally at the wrist and feature ornate cream-and-blush cutwork cuffs. A beautifully embroidered border and scalloped cutwork complete the ankle-skimming hem. The matching pale-blush sheila features scattered floral motifs and an elegant peach border, making Meher perfect for daytime occasions, family gatherings, casual outings and light festive celebrations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDISCLAIMER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlease note that colors may appear slightly different in photoshoot images compared to the actual garment, due to variations in screen display, lighting, and photography settings. We always aim for the most accurate color representation possible.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Alam's","offers":[{"title":"S–M \/ Blush Pink","offer_id":51250453283068,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"L–XL \/ Blush Pink","offer_id":51250453315836,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"2XL–3XL \/ Blush Pink","offer_id":51250453348604,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"4XL \/ Blush Pink","offer_id":51250453381372,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9297\/5612\/files\/7ede4788-f73e-4ac1-8353-f2d0522493b3_1.png?v=1789035301"},{"product_id":"flora-grace-ivory-floral-fustan","title":"Flora Grace Ivory Floral Fustan","description":"\u003cp\u003e\u003cstrong\u003eFlora Grace Ivory Floral Fustan \u003c\/strong\u003epairs soft ivory chiffon with dusty pink florals, muted green foliage and delicate gold-toned accents. Handwork embroidery and beadwork sit alongside machine threadwork, while vertical lace trims and a softly framed V-neckline give the design its graceful finish.\u003c\/p\u003e\n\u003cp\u003eLong sleeves end in floral bands and scalloped lace cuffs, echoed by the embellished floor-length hem. The back features delicate trailing vine embroidery with no visible zip or closure. A matching chiffon dupatta drapes over one shoulder to complete the look for engagements, wedding celebrations and other occassions. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlease note this design features a center-front slit in the lower part of the Fustan, with only a subtle definition the inner lining sits slightly shorter than the outer chiffon layer as part of the garment.Please also note that colors may appear slightly different in photoshoot images compared to the actual garment, due to variations in screen display, lighting, and photography settings. We always aim for the most accurate color representation possible. \u003c\/p\u003e","brand":"ALAM'S","offers":[{"title":"S–M \/ Ivory \/ Multicolour Floral","offer_id":51343033499900,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"L–XL \/ Ivory \/ Multicolour Floral","offer_id":51343033532668,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"2XL–3XL \/ Ivory \/ Multicolour Floral","offer_id":51343033565436,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9297\/5612\/files\/flora-grace-front.png?v=1789754009"},{"product_id":"sukoon-light-pistachio-embroidered-chiffon-fustan","title":"SUKOON — Light Pistachio Embroidered Chiffon Fustan","description":"\u003cp\u003eDelicate embroidery and a \u003cstrong\u003esoft light pistachio Embroidered Chiffon Fustan\u003c\/strong\u003e shade give \u003cstrong\u003eSukoon\u003c\/strong\u003e its quiet elegance. Fine botanical motifs sit within elongated embroidered panels, with curling vines and narrow decorative borders creating graceful vertical lines. The lightweight chiffon falls softly over a matching lining, while a scalloped, lace-edged V-neckline frames the front.\u003c\/p\u003e\n\u003cp\u003eLong sleeves are finished with pale pistachio lattice embroidery, an openwork inset and delicate white scalloped lace. Coordinating embroidered borders and lace complete the floor-length hem, while fine, sparsely spaced curling vines decorate the back. A matching chiffon dupatta, detailed with small motifs and a softly patterned border, drapes beautifully over one shoulder.\u003c\/p\u003e\n\u003cp\u003eRefined for engagement celebrations, weddings, henna nights and special gatherings, Sukoon pairs effortlessly with delicate earrings and elegant heels, allowing its subtle color and intricate threadwork to remain the focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlease note this design features a center-front slit in the lower part of the Fustan, with only a subtle definition — the inner lining sits slightly shorter than the outer chiffon layer as part of the garment's true construction, but is not exposed or visible in wear. Please also note that colors may appear slightly different in photoshoot images compared to the actual garment, due to variations in screen display, lighting, and photography settings. We always aim for the most accurate color representation possible.\u003cbr\u003e\u003c\/p\u003e","brand":"ALAM'S","offers":[{"title":"S–M \/ Soft mint green with ivory embroidery, white lace detailing and subtle silver-toned accents.","offer_id":51343057322236,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"L–XL \/ Soft mint green with ivory embroidery, white lace detailing and subtle silver-toned accents.","offer_id":51343057355004,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"2XL–3XL \/ Soft mint green with ivory embroidery, white lace detailing and subtle silver-toned accents.","offer_id":51343057387772,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9297\/5612\/files\/01-Sukoon-Front.jpg?v=1789755201"},{"product_id":"elara-ivory-pastel-floral-multi-colour-chiffon-fustan","title":"Elara Ivory Pastel Floral Multi-colour Chiffon Fustan","description":"\u003cp\u003eSoft ivory chiffon, delicate pastel florals and graceful lace make \u003cstrong\u003eElara Ivory Pastel Floral Multi-colour Chiffon Fustan\u003c\/strong\u003e an elegant choice for special occasions. Blush-pink flowers, powder-blue vines and pale sage-green leaves flow across the front, framed by fine ivory trims. Handwork embroidery\/beadwork and machine threadwork add delicate texture, while the softly raised, lace-edged neckline opens into a flattering V with a neatly finished center-front border.\u003c\/p\u003e\n\u003cp\u003eThe long sleeves carry scattered floral accents and finish with embroidered bands and wide scalloped lace cuffs. Matching lace at the floor-length hem completes the flowing silhouette, while subtle ivory vine embroidery decorates the closure-free back. A matching inner lining provides coverage beneath the airy chiffon, and the lower discreetly defined center-front slit.\u003c\/p\u003e\n\u003cp\u003eA coordinating chiffon dupatta, finished with small floral motifs and a delicate border, drapes beautifully over one shoulder. Pair \u003cstrong\u003eElara Ivory Pastel Floral Multi-colour Chiffon Fustan \u003c\/strong\u003ewith understated heels and your favourite earrings for an engagement, wedding celebration, henna night or an intimate festive gathering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlease note this design features a center-front slit in the lower part of the Fustan, with only a subtle definition — the inner lining sits slightly shorter than the outer chiffon layer as part of the garment's true construction, but is not exposed or visible in wear. Please also note that colors may appear slightly different in photoshoot images compared to the actual garment, due to variations in screen display, lighting, and photography settings. We always aim for the most accurate color representation possible.\u003c\/p\u003e","brand":"ALAM'S","offers":[{"title":"S–M \/ Warm ivory chiffon with soft blush-pink, powder-blue and sage-green floral embroidery, finished with ivory lace detailing.","offer_id":51343099560188,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"L–XL \/ Warm ivory chiffon with soft blush-pink, powder-blue and sage-green floral embroidery, finished with ivory lace detailing.","offer_id":51343099592956,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"2XL–3XL \/ Warm ivory chiffon with soft blush-pink, powder-blue and sage-green floral embroidery, finished with ivory lace detailing.","offer_id":51343099625724,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9297\/5612\/files\/01-Pakeeza-Front.jpg?v=1789756143"},{"product_id":"alam-s-shahana-mustard-chiffon-ensemble","title":"ALAM’S — Shahana Ensemble Mustard chiffon","description":"\u003cp\u003e\u003cstrong\u003eALAM’S — Shahana Ensemble Mustard chiffon\u003c\/strong\u003e falls softly in this floor-length ensemble, framed by floral and paisley embellishment and delicate vertical trims. Handwork embroidery and beadwork complement machine threadwork, with a V neckline and long sleeves finished in scalloped lace cuffs.\u003c\/p\u003e\n\u003cp\u003eA matching dupatta drapes over one shoulder, completing a graceful look for henna celebrations, wedding gatherings and special occasions. The closure-free back carries the reference garment’s chevron pattern, while the subtly defined center-front opening keeps the silhouette flowing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer\u003c\/strong\u003e\u003cbr\u003ePlease note this design features a center-front slit in the lower part of the Fustan, with only a subtle definition — the inner lining sits slightly shorter than the outer chiffon layer as part of the garment's true construction, but is not exposed or visible in wear. Please also note that colors may appear slightly different in photoshoot images compared to the actual garment, due to variations in screen display, lighting, and photography settings. We always aim for the most accurate color representation possible.\u003c\/p\u003e","brand":"ALAM'S","offers":[{"title":"S–M \/ Rich mustard yellow with champagne-gold embroidery and trim","offer_id":51376157720828,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"L–XL \/ Rich mustard yellow with champagne-gold embroidery and trim","offer_id":51376157753596,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true},{"title":"2XL–3XL \/ Rich mustard yellow with champagne-gold embroidery and trim","offer_id":51376157786364,"sku":null,"price":550.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9297\/5612\/files\/alam-shahana-mustard-chiffon-front.jpg?v=1790155126"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9297\/5612\/collections\/ChatGPT_Image_Aug_3_2026_04_23_47_PM.png?v=1785759858","url":"https:\/\/alamslabel.com\/collections\/new-arrivals.oembed","provider":"ALAM'S","version":"1.0","type":"link"}